Lead Gen Campaigns: Email Collector Custom Lander
Context Stories and SEO: creating and managing content and writers, SEO, and user experience
Educational and Intentional: Content Creation
Content + Video Editing
Instagram Live: Tiffany Jenkins x I Can’t Believe It’s Not Butter! - Unapologetic Influencer Campaign
Influencer Campaign: #NotButterNotSorry
Launched ICBINB’S GIPHY to promote I Can’t Believe It’s Not Butter Day: interviewed, negotiated and briefed creators with our vision.
340 million views and counting
Celebrity Recognition through strategic community management + social listening
Positive Posts During COVID-19 For The Travel Industry
Destination Cheat Sheet
Shareable PDFs for advisors to share with clients, highlighting our socials, partnerships and expertise.
Hotel Review
Created a new process for sharing reviews at Tzell Travel, from staff and advisors.
Hashtag vs Tag
An infographic to help differentiate the difference between a #hashtag and a @tag. Click here to view.
Colleague Hotel Review
I collected hotel feedback and created ‘blog friendly’ content for our Leisure Letter. Click on the image for the full review, and click here for the YouTube video I edited.
A recorded webinar for Tzell Travel Advisors regarding the best practices for using social media.